Nivea MEN was looking for a way to reach the right target group for the Nivea Men Sensitive Shaving foam. Nivea Man succeeded at Mansly.com, the web shop for men. Mansly’s mission is to provide men with all basic products they need to look good and well groomed. The target audience match seamlessly.
Mansly communicates this campaign both on its own website with a banner, as well as by way of social media and the newsletter.
After this sampling campaign consumers were asked for feedback. This provided good results: enthusiastic consumers with a high repeat buyer intent!