Mentos has launched a brand-new product: Mentos Choco & Caramel. It is not a mint, but a chocolate with caramel. Mentos positions this to combine with coffee.
This is way Lime Factory organised a campaign at several coffee web shops and the shops of Brandmeesters [Premium roasted coffee]. The following web shops have sent a role of Mentos Choco & Caramel with each order: Koffievoordeel.nl, OnlineKoffiestunter.nl, Fascino-coffee.com and Roast.nl. At the shops of Brandmeesters, there were shown boxes and all consumers received a free sample at their visit.