Lassie wanted to ensure that the brand will have also outside the supermarket more visibility and, therefore, acted to this end. That succeeded at SurpriseKookgerei, the web shop for cook lovers that quality and service value. The target audience and the cooking theme close seamlessly on each other again.
SurpriseKookgerei also communicates this campaign through the newsletter that is distributed among more than 10,000 consumers. Moreover, consumers are asked for feedback, which enables us to estimate the results of this sampling campaign.