Dove Men + Care & amp; Sports / fashion (web) stores
Lime Factory has set up a sampling campaign for Dove Men + Care. The campaign was rolled out nationwide at Intersport and at a number of other sports and fashion (web) stores customers were offered a Dove Men + Care mini deo.

The mini deo was not only sampled in physical stores, but also online via web shops. Lime Factory has received many reactions to the campaign and shows how enthusiastic customers were in getting the sample. In the physical Intersport stores, customers and employees were very enthusiastic. Some reactions are:

  • Customers indicate that it is a useful gift, not like a pen. All men use it!
  • Start of sport season, useful for the sports bag. Fun!

    Some reactions from the online webshops Boxers.nl , Sokken.nl , Zwembroeken.nl , Shirts.nl and Dutchmudman.com are:

    • Cool! A free sample with the order.
    • Super t-shirts, fast delivery the next day with a mini deo. Top!

      To support the campaign there was a display with the sampling action next to the mini deo’s on the counter and Intersport communicated the campaign via their newsletter.



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